Freelance Graphic & Website Design

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Pie Design is a graphic design studio specialising in wordpress websites, digital marketing & print design for dynamic New Zealand businesses.

Pie Design was founded by Katie Forsman, a graphic design professional with over 15 years experience working with professional clients in Australia, United Kingdom and New Zealand. For the last seven years, Pie Design has been supporting NZ’s entrepreneurs, startups and established businesses with fresh and innovative design, to help them achieve their business goals.

You may be a business looking to create a new identity, refresh your existing brand, develop a new website and marketing materials or implement social media to connect with your customers – whatever it is, Pie Design can help your business look and be it’s best.

Website Design

WordPress Responsive Website Design and Customisation

Social Media Marketing

Facebook marketing, e-newsletters and email marketing to connect with your customers


Logo Design, Business Cards, Letter Templates, Company Style Guides, Icon Design, Graphics

Print Design

Brochures, Flyers, Posters, Marketing Material, Advertising, Invitations, Sales & Presentation materials

Packaging Design

Product design, Packaging design, Labelling

Print & Production

Digital and offset printing process management

Our clients cover many different industries in New Zealand including HR & recruitment firms, design & interiors, foodstuffs, luxury accommodation and wineries, to name a few. See some of the work we have proudly completed below.


“I have, of recent, been using Pie Design to create an updated Company Website and on the side some other branded products. I have been completely satisfied. Katie does an excellent job, and is always punctual. The communication lines are open and you are clearly informed of where a project is at, at all times. The company offers the most competitive rates as well. I am happy to recommend the services of Pie Design.”

Michelle PretoriusBBCL

“Katie’s approach to helping a bossy (and fussy) Interior Designer design her first ever logo, business cards and website  was nothing but applaud able. Creative, patient and practical, Katie’s perseverance and client focused design was paramount; Resulting in something I am incredibly proud to have to introduce and showcase my work. I have recommended Pie Design time and time again to also elated results. I wouldn’t hesitate in continuing to do so.”

Janice Kumar-WardDesignerJKW Interior Architecture & Design

“Katie at Pie Design made the whole process of creating a website both enjoyable and effortless. She pulled together the whole project both on time and within budget. We are thrilled with the end result – thanks Katie for helping to make our Frozen & Chilled meals look so delicious and for a concept that really fits with our message!”

Lynley WebbFrozen Fresh

I have been working with Katie Forsman and her company Pie Design for a number of years and when we started Hunter Campbell there was no-one else we would have working on our brand. Katie nailed it. From one brief meeting Katie sent through a proposal that summed up our brand proposition perfectly and went on to develop our imagery, collateral and online presence. The results are fantastic. We would not hesitate to work with Katie again.”

John NevillHunter Campbell

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